Go to http://advertising.chinasmack.com/2011/weird -wonderful-chinese-advertising-of-2011.html , which is a website that portrays advertisements from China. In small groups,

Question:

Go to http://advertising.chinasmack.com/2011/weird

-wonderful-chinese-advertising-of-2011.html , which is a website that portrays advertisements from China. In small groups, choose one advertisement to analyze.

Compare it to a similar ad created in the Unites States.

■ What are some differences you see in the advertisement?

■ What does the advertisement say about cultural values in the country it is from?

■ What message is the advertisement sending about a particular product or company?
■ Does the advertisement require an explanation for our understanding?
■ Would this particular advertisement be effective if shown in the United States?
Discuss your findings in small groups. As a group, prepare a short presentation for your classmates.

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