How many brands can you think of that have international recognition? What type of meaning (e.g., style,

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How many “brands” can you think of that have international recognition? What type of meaning

(e.g., style, reliability, etc.) do you usually associate with those brands? Do other people assign the same meaning to them?

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Communication Between Cultures

ISBN: 9781111349103

8th Edition

Authors: Larry A. Samovar, Richard E. Porter, Edwin R. McDaniel, Carolyn Sexton Roy

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