Imagine that youre the owner of a retail store and decide to close three of your 14
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Imagine that you’re the owner of a retail store and decide to close three of your 14 locations. Working in groups, identify in the communication plan template in Figure 14 which medium you would use to communicate with each audience. You may have multiple communications for some audiences. Include the rationale for your decisions.
Figure 14
Transcribed Image Text:
AUDIENCE Store managers Store employees Loyalty customers Other customers Suppliers COMMUNICATION MEDIUM (OR MEDIA) RATIONALE FOR CHOOSING THE COMMUNICATION MEDIUM (OR MEDIA)
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The communication plan template provided in your image is designed to help you consider the most effective ways to communicate important decisions suc...View the full answer
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