Knowing how much online product reviews can shape consumer behavior, the other cofounder of your company has just circulated an internal email message with the not-so-subtle hint that everyone in your small startup should pose as happy customers and post glowing reviews of your new product on Amazon and other shopping sites. You’re horrified at the idea—not only is this highly unethical, but if (or more likely when) the scheme is exposed, the company’s reputation will be severely damaged. Your task: You would prefer to address the Professional musicians do everything they can to keep the show going, particularly for tours that are scheduled months in advance. However, illness and other unforeseeable circumstances can force an act to cancel shows, even after all the tickets have been sold.

Your task:

Choose one of you favorite musical acts and assume that you are the tour manager who needs to tell 25,000 fans that an upcoming concert must be canceled because of illness. Ticket holders can apply for a refund at the artist’s website or keep their tickets for a future concert date, which will be identified and announced as soon as possible. Write two tweets, one announcing the cancellation and one outlining the options for ticket holders. Make up any information you need, and send your tweets to your instructor via email (don’t actually tweet them!).is in a private conversation, but since your partner has already pitched the idea to everyone via email, you have no choice but to respond via email as well. You need to act quickly before anyone acts on the suggestion. Write a response, explaining why this is a bad idea and telling employees not to do it. Keep in mind that you are chastising your business partner in front of all your employees. Make up any names or other details you need.