Watch Interviews with Business Executives about Corporate Values (LO1.2, LO1.3)

Watch at least three videos of interviews with executives talking about corporate values. In four to five paragraphs, summarize what you learned. Consider the following options for gathering information:

• Go to CNBC’s online video section (www.cnbc.com, select Video link) and search for CEO interviews about corporate values or corporate culture.

• Go to YouTube and search with terms such as corporate values, core values, and corporate culture. Select videos of business executives and managers speaking about corporate values. Choose videos that are five minutes or longer.

• See Meg Whitman and Rajiv Dutta talking about building corporate values at eBay: www.businessweek.com/managing/

content/mar2009/ca20090327_626373.htm.