Why can communications and interventions designed to scare their intended audience backfire? What types of messages is
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Why can communications and interventions designed to scare their intended audience backfire?
What types of messages is this approach useful for?
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Communications and interventions designed to scare their audience can sometimes backfire due to a variety of reasons 1 Defensive Processing When indiv...View the full answer
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Related Book For
Health Communication Strategies And Skills For A New Era
ISBN: 9781284065879
1st Edition
Authors: Claudia Parvanta, Sarah Bass
Question Posted:
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