How can communications and interventions designed to scare their intended audience backfire? For what types of messages
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How can communications and interventions designed to scare their intended audience backfire?
For what types of messages is the scare approach useful?
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Communications and interventions designed to frighten their intended audience can backfire for a variety of reasons 1 Fear Control Response When indiv...View the full answer
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Related Book For
Health Communication Strategies And Skills For A New Era
ISBN: 9781284065879
1st Edition
Authors: Claudia Parvanta, Sarah Bass
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