Write a library research report.

As your instructor directs, Turn in the following documents:

a. The approved proposal.

b. The report, including Cover.

Title Page.

Letter or Memo of Transmittal.

Table of Contents.

List of Illustrations.

Executive Summary or Abstract.

Body (Introduction, all information, recommendations).

Your instructor may specify a minimum length, a minimum number or kind of sources, and a minimum number of visuals.

References or Works Cited.

c. Your notes and at least one preliminary draft.

Choose one of the following topics.

1. Selling to College Students. Your car dealership is located in a university town, but the manager doubts that selling cars to college students will be profitable. You agree that college incomes are low to nonexistent, but you see some students driving latemodel cars. Recommend to the dealership’s manager whether to begin marketing to college students, suggesting some tactics that would be effective.

2. Advertising on the Internet. You work on a team developing a marketing plan to sell high-end sunglasses.

Your boss is reluctant to spend money for online advertising because she has heard that the money is mostly wasted. Also, she associates the ads with spam, which she detests. Recommend whether the company should devote some of its advertising budget to online ads. Include samples of online advertising that supports your recommendation.

3. Improving Job Interview Questions. Turnover among the sales force has been high, and your boss believes the problem is that your company has been hiring the wrong people. You are part of a team investigating the problem, and your assignment is to evaluate the questions used in job interviews.

Human resource personnel use tried-and-true questions like “What is your greatest strength?” and

“What is your greatest weakness?” The sales manager has some creative alternatives, such as asking candidates to solve logic puzzles and seeing how they perform under stress by taking frequent phone calls during the interview. You are to evaluate the current interviewing approaches and propose changes that would improve hiring decisions.

4. Selling to Walmart. Your company has a reputation for making high-quality lamps and ceiling fans sold in specialty stores. Although the company has been profitable, it could grow much faster if it sold through Walmart. Your boss is excited about her recent discussions with that retailer, but she has heard from associates that Walmart can be a demanding customer. She asked you to find out if there is a downside to selling through Walmart and, if so, whether manufacturers can afford to say no to a business deal with the retail giant.

5. Making College Affordable. The senator you work for is concerned about fast-rising costs of a college education. Students say they cannot afford their tuition bills. Colleges say they are making all the cuts they can without compromising the quality of education. In order to propose a bill that would help make college affordable for those who are qualified to attend, the senator has asked you to research alternatives for easing the problem. Recommend one or two measures the senator could include in a bill for the Senate to vote on.

6. With your instructor’s permission, investigate a topic of your choice