11. Help a company improve how it listens to customers online.

Think about one of your favorite companies—or a company where you might like to work—

and analyze their social media presence and engagement. Does it have a Facebook page, Twitter account, blog, or other ways to connect with customers online? If it does have a presence, what do you think of the way the company interacts with customers? Does their approach encourage you to contribute? Do you believe that customers feel listened to online?

Write an email to the company’s vice president of social media with your recommendations.

Submit this to your instructor.