11-17. MESSAGE STRATEGIES: ANALYTICAL REPORTS;

COMMUNICATION ETHICS: RESOLVING ETHICAL DILEMMAS [LO-1], Chapter 1 Your boss has asked you to prepare a feasibility report to determine whether the company should advertise its custom-crafted cabinetry in the weekly neighbourhood newspaper. Based on your primary research, you think it should. As you draft the introduction to your report, however, you discover that the survey administered to the neighbourhood newspaper subscribers was flawed. Several of the questions were poorly written and misleading. You used the survey results, among other findings, to justify your recommendation. The report is due in three days. What actions might you want to take, if any, before you complete your report?