11-25. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4] Presentations can makeor breakboth careers and businesses. A good presentation can...

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11-25. MESSAGE STRATEGIES: PROPOSALS [LO-1], [LO-4]

Presentations can make—or break—both careers and businesses. A good presentation can bring in millions of dollars in new sales or fresh investment capital. A bad presentation might cause any number of troubles, from turning away potential customers to upsetting fellow employees to derailing key projects. To help business professionals plan, create, and deliver more effective presentations, you offer a three-day workshop that covers the essentials of good presentations:

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Business Communication Essentials

ISBN: 0133508703

5th Canadian Edition

Authors: Courtland Bovee

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