12-8. You just gave an in-depth presentation on the companys new marketing programs, intended for the specialists

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12-8. You just gave an in-depth presentation on the company’s new marketing programs, intended for the specialists in the marketing department. The marketing manager then asked you to give a shorter version of the presentation to the company’s top executives. In general, how should you modify the scope of your presentation for this new audience? [LO-1]

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Business Communication Essentials

ISBN: 0133508703

5th Canadian Edition

Authors: Courtland Bovee

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