13. Concept Integration. One of your competitors has approached you with an intriguing proposition. The company would

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13. Concept Integration. One of your competitors has approached you with an intriguing proposition. The company would like to merge with your company. The economies of scale are terrific. So are the growth possibilities.

There’s just one issue to be resolved. Your competitor is organized under a flat structure and uses lots of cross-functional teams. Your company is organized under a traditional tall structure that is departmentalized by function. Using your knowledge about culture clash (see page 108), what are the likely issues you will encounter if these two organizations are merged?

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Business In Action

ISBN: 9780132828789

6th Edition

Authors: Courtland Bovee, John Thill

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