14. Analyze how well a company adapts to international audiences. Choose a large, global company and explore
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14. Analyze how well a company adapts to international audiences.
Choose a large, global company and explore their website. Do you find multiple versions of the company’s site for different countries? In what ways does the company adapt its writing style, use of graphics, and other features to adapt to different cultures? Write a brief report on your findings, and include screenshots of the company’s website(s) to illustrate your points.
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Related Book For
Business Communication In Person In Print Online
ISBN: 9781305500648
10th Edition
Authors: Amy Newman
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