22. Discuss your views about Apple CEO Tim Cook’s announcement.

In small groups, discuss your thoughts about Tim Cook’s article in BloombergBusinessweek.

Read his statement (buswk.co/1DBoBfo) and pay attention to the organization, word choice, and tone. Why do you think Cook chose an open article to confirm that he’s gay? Was this the best choice? What reaction do you think he expected from shareholders, customers, and employees, and other stakeholders?