25. Vary emphasis in a memo.

Assume that you have evaluated two candidates for the position of sales assistant. This is what you have learned:

●● Carl Barteolli has more sales experience.

●● Elizabeth Larson has more appropriate formal training (earned a college degree in marketing and attended several three-week sales seminars).

●● Elizabeth Larson’s personality is a better fit for the corporate culture.

You must write a memo to Robert Underwood, the vice president, recommending one of these candidates. First, assume that personality is the most important criterion, and write a memo recommending Elizabeth Larson. Second, assume that experience is the most important criterion, and write a memo recommending Carl Barteolli. Use appropriate emphasis and subordination in each message. You may make up any reasonable information needed to complete the assignment.