3. When writing an unsolicited proposal to a potential client, you need to persuade your audience to

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3. When writing an unsolicited proposal to a potential client, you need to persuade your audience to consider hiring your firm or purchasing your product. How can you be persuasive and completely truthful at the same time?

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Business Communication Essentials

ISBN: 0133508703

5th Canadian Edition

Authors: Courtland Bovee

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