3-42. ANALYZING THE SITUATION; MEDIA SKILLS:

PRESENTATIONS [LO-2] Visit lululemon athletica’s website at www.lululemon.com and in the “Community” section, select one of the personal stories. Read the story. Who is the audience for this message? What is the general purpose of the message?

What information do you think this audience wants from lululemon? Does the combination of media and channel work effectively for the audience, purpose, and message? Summarize your answers in a one-page report or five-slide presentation, as your instructor directs.