6-33. MEDIA SKILLS: SOCIAL NETWORKING; ONLINE ETIQUETTE [LO-2] , Chapter 2 Employees who take pride in their work are a practically priceless resource for any business.

However, pride can sometimes manifest itself in negative ways when employees come under criticism—and public criticism is a fact of life in social media. Imagine that your company has recently experienced a rash of product quality problems, and these problems have generated some unpleasant and occasionally unfair criticism on a variety of social media sites.

Someone even set up a Facebook page specifically to give customers a place to vent their frustrations.