Cognitive dissonance theory says a lot about cognitionwhat goes on inside the mind. Why, then, is it

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Cognitive dissonance theory says a lot about cognition—what goes on inside the mind. Why, then, is it in a communication theory textbook? What does communication have to do with dissonance creation and reduction?

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A First Look At Communication Theory

ISBN: 9781259913785

10th Edition

Authors: Emory A. Griffin, Ledbetter, Sparks

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