Cognitive dissonance theory says a lot about cognitionwhat goes on inside the mind. Why, then, is it
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Cognitive dissonance theory says a lot about cognition—what goes on inside the mind. Why, then, is it in a communication theory textbook? What does communication have to do with dissonance creation and reduction?
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Related Book For
A First Look At Communication Theory
ISBN: 9781259913785
10th Edition
Authors: Emory A. Griffin, Ledbetter, Sparks
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