Decide on the classes of market (these are usually divided into six groups, ranging from 'upper management' to 'pensioners, widows and lowest-paid groups', and based on income).

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Woman living alone in a cold, wet flat Mrs Thriscott is 68 years old. She used to live alone on the top floor of an old house. Her flat was cold, wet and full of draughts; there was no hot water, and it was virtually impossible for her to keep warm. When she wanted to go out, she faced climbing up and down a hundred steps in all. Then she applied to Help the Aged for a new flat. Since she moved into the new place which Help the Aged have provided, Mrs Thriscott is a changed woman. "My great thrill, of course, is hot baths every day. I've never been cold since I've been here. My health is wonderful, perfect! People tell me I look years younger." Help the Aged also help provide Day centres where old people find care and companionship. Because of loans available to Help the Aged every 2 you give provides 40 of housing. 150 donation names a flat in memory of happy times with someone dear to you. 250 names a double flat. 450 names a common room. Every day matters to old people in need. Tear out this advertisement and send with your gift as quickly as possible to: Hon. Treasurer, Rt Hon. Lord Maybray-King Help the Aged, Room G1, 8 Denman Street, London W1A 2AP