Direct marketers sometimes resort to scare tactics, for example, to make us purchase alarm systems and subscribe
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Direct marketers sometimes resort to scare tactics, for example, to make us purchase alarm systems and subscribe to monitoring services. They may also appeal to our compassion and guilt before the holidays in soliciting money for the less fortunate. Are such emotional appeals ethical?
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Perceptive will realize that such appeals are not unethical as long as they are ...View the full answer
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Related Book For 
Business Communication Process and Product
ISBN: 978-1111951887
7th edition
Authors: Mary Ellen Guffey, Dana Loewy
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