What is the AIDA strategy, and what does the acronym stand for?

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Business Communication Process and Product

ISBN: 978-1285094076

8th edition

Authors: Mary Ellen Guffey, Dana Loewy

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Question Posted: Jul 28, 2018 06:50 AM

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What is the AIDA strategy, and what does the acronym stand for?

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AIDA A Atlention Awarness I Interest D Desire A Action 1 This Model is very frequently required to a ...View the full answer

Business Communication Process and Product

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