As a marketing manager, when reading a journal based on your organizations industry, you come across an

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As a marketing manager, when reading a journal based on your organization’s industry, you come across an article that refers to your own organization and has used information available on your website. The information provided is clearly recognizable as yours because it uses some of the same unique phrases, but it gives the wrong impression. What would you consider doing? [LO-4]

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Business Communication Today

ISBN: 9781292353142

15th Global Edition

Authors: Courtland Bovee, John Thill

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