As a marketing manager, when reading a journal based on your organizations industry, you come across an
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As a marketing manager, when reading a journal based on your organization’s industry, you come across an article that refers to your own organization and has used information available on your website. The information provided is clearly recognizable as yours because it uses some of the same unique phrases, but it gives the wrong impression. What would you consider doing? [LO-4]
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Related Book For
Business Communication Today
ISBN: 9781292353142
15th Global Edition
Authors: Courtland Bovee, John Thill
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