Questions and Answers of Business Communication Today

Message Strategies: Employment Messages, Communication Ethics: Resolving Ethical Dilemmas [LO-5], Chapter 1 You have decided to accept a new position with a competitor of your company. Write a letter
Career Management: Interviewing; Collaboration: Team Projects [LO-4], Chapter 2 In this exercise, half the class will be recruiters for a large department store chain that is looking to fill 15
Career Management: Interviewing [LO-4] Write a short email to your instructor discussing what you believe are your greatest strengths and weaknesses from an employment perspective. Next, explain how
Career Management: Interviewing [LO-3] Prepare written answers to 10 of the questions listed in Table 19.4 on page 607.
Career Management: Researching Target Employers[LO-3] Select a company where you might like to work.Gather some preliminary research on the company as though you were preparing for an interview.
Career Management: Preparing for Interview [LO-3]Research an organization that you would like to work for. Either find or imagine a suitable vacancy in the organization.Prepare for an interview for
Message 19.E: Letter Declining a Job Offer [LO-5]Thanks for your recent job offer; it is nice to know I was the best candidate. However, as you are not offering the salary I requested, I cannot
Writing a Message of Inquiry [LO-5]I have recently received a very attractive job offer from the Warrington Company. But before I let them know one way or another, I would like to consider any offer
Message 19.C: Thank-You Message [LO-5] I had a meeting with you a fortnight ago for the position of product manager with your company. Thank you so much for your time. I once again apologize for
Message 19.B: Writing Application Follow-Up Messages[LO-1] I am writing to inform you that it has been over a month since I posted my résumé on your job portal.I understand that you must be in the
Writing an Application Letter [LO-1]I’m writing to let you know about my availability for the brand manager job you advertised. As you can see from my enclosed résumé, my background is perfect
Why is paying attention to an interviewer’s verbal and non-verbal cues as important as responding to questions?[LO-4]
If your interviewer asked you to state something you did not like about your previous job, how would you respond? [LO-3]
In the process of seeking a job, you receive a letter inviting you to an interview. The letter includes the names of the people conducting the interview. How can you make use of this information?
How could you use the group interview format to distinguish yourself as a team player? [LO-2]
How should you respond if an interviewer at a company where you want to work asks you a question that seems too personal or unethical? [LO-4]
What are the three stages of every interview, and which is the most important? [LO-4]
Why are the questions you ask during an interview as important as the answers you give to the interviewer’s questions? [LO-3]
How does a structured interview differ from an unstructured interview? [LO-2]
Why do employers use integrity, personality, and cognitive pre-employment tests? [LO-2]
What is the purpose of screening interviews conducted by employers? [LO-2]
What are the common types of interviews one should be aware of? [LO-2]
When writing an application letter, what inclusions should you use to encourage the reader to act? [LO-1]
How can you apply the AIDA model to an application letter? [LO-1]
What is prospecting, and how does it differ from applying for posted job openings? [LO-1]
Message Strategies: Social Media [LO-5] Search LinkedIn for three people in a profession that you might like to pursue and compare how they use the system’s features to present themselves. Which
Message Strategies: Completing a Résumé; Media Strategies: Video [LO-4] Imagine you are applying for work in a field that involves speaking in front of an audience, such as sales, consulting,
Message Strategies: Writing a Résumé; Communication Ethics: Resolving Ethical Dilemmas [LO-3], Chapter 1 Assume that you achieved all the tasks shown in Exercise 18-19 not as an individual employee
Message Strategies: Writing a Résumé [LO-3] Using your team’s answers to Exercise 18-19, make the statements stronger by quantifying them (make up any numbers you need).
Message Strategies: Writing a Résumé; Collaboration:Team Projects [LO-3], Chapter 2 Working with another student, change the following statements to make them more effective for a résumé by using
Message Strategies: Writing a Résumé [LO-3] Write a brief summary of reasons for your instructor on avoiding the following résumé content:1. Content copied from websites providing advice.2.
Career Management: Researching Career Opportunities[LO-1] Based on the preferences you identified in the self-assessment in the Prologue (see page 35) and the academic, professional, and personal
Writing a Résumé [LO-3]William Sean Poster 101, High Street, Somewhere, Derbyshire, United Kingdom.DE99 9ZZ 01234 567899 wsposter@xmail.co.uk PERSONAL: Single; no kids; DOB 14/7/1992; male; able to
Should you bother creating a LinkedIn profile if you have no work experience? Why or why not? [LO-5]
If you are a corporate communications manager looking to leverage your skills for a position in internal communications, what would your career objective read like? [LO-3]
Suppose you’ve taken a year’s break mid-way through your career to pursue some social work. How would you mention this in your résumé? [LO-3]
As a recruiter for a major multinational organization, you have screened an interesting résumé. You conduct a screening interview with the applicant and discover that important details in his
Discuss why it could be useful to look for stepping-stone opportunities alongside specific job choices. [LO-1]
If you don’t have extensive professional experience yet, how can you use the Accomplishments section of your LinkedIn profile to convey your skills? [LO-5]
What should you write in the Headline field of your LinkedIn profile? [LO-5]
What is a plain-text résumé? [LO-4]
What are the three main options for a brief introductory statement? [LO-3]
What are keywords in a résumé? [LO-3]
Why should you analyze your purpose and your audience in a résumé? [LO-2]
What is the purpose of a résumé? [LO-2]
Having researched which organizations you would like to work for, why is it a good idea to contact your top choices? [LO-1]
Why is it important to have an organized approach to finding a new job? [LO-1]
Why are applicant tracking systems used? [LO-1]
Creating Effective Slide Content; Mobile Skills [LO-4]Summarize the section “Color,” on page 536 of this chapter, in three slides that will only be viewed on a mobile.Using simple, clearly
Creating Effective Slide Content [LO-4] Locate one of the tables elsewhere in the book and convert it to presentation slides so that the content is easily readable in a large conference room. (Be
Creating Effective Slide Content [LO-4] Read the section“Selecting the Type of Visuals to Use,” starting on page 532 in this chapter. Use PowerPoint to summarize the section in no more than four
Designing Effective Slides [LO-3] Think about a company you might like to start after graduation and imagine that you are giving a brief presentation to potential investors.Review the design
Designing Effective Slides [LO-2] Find a business-related slide presentation on SlideShare (www.slideshare.net) and analyze the design. Do you consider it structured or free form? Does the design
Modifying Graphs for Presentation Examine the graph in Figure 17.10 and explain how to modify it for a presentation, using the guidelines discussed in this chapter.
Improving a Slide Examine the slide in Figure 17.9 and point out any problems you notice. How would you correct these problems?
If you are giving a presentation to company management using the indirect approach to recommend that the company consolidate its manufacturing operations(a traumatic change that would result in the
How can design consistency be useful in the setting of presentations of company products and branding to customers? [LO-3]
Explain how color can affect the emotional response of audiences to a presentation. [LO-3]
Would you choose a structured or free-form design plan for a presentation about upcoming changes in international accounting regulations? Why? [LO-2]
How does the slide sorter view facilitate the editing process for a presentation? [LO-5]
How is a moving blueprint slide used in a presentation?[LO-5]
How do slide transitions differ from builds? [LO-4]
What is the recommended number of fonts to use per slide? [LO-4]
Why is it important to avoid arbitrarily changing colors throughout a presentation? [LO-3]
How does Guy Kawasaki’s “30-point rule” for fonts(see page 538) help ensure readable and memorable slide content? [LO-3]
What guidelines should you follow with regard to typeface?[LO-3]
How do structured and free-form slide designs differ? [LO-2]
What is the effect of too much razzle-dazzle? [LO-1]
What are your options for supporting a presentation with visuals? [LO-1]
Presentations: Using the Backchannel; Collaboration:Team Projects [LO-4], Chapter 2 In teams assigned by your instructor, develop a 15-minute slide presentation on any topic that interests you.
Presentations: Mastering Delivery [LO-3] Watch any talk that interests you at the TED website, www.ted.com/talks, and compare the speaker’s delivery with this chapter’s “Checklist: Developing
Presentations: Planning, Developing, and Delivering[LO-1], [LO-2], [LO-3] Your task is to deliver a fiveminute presentation to your class with the aim of persuading them to donate €1 to the charity
Presentations: Planning and Developing [LO-1], [LO-2]Choose a topic from this list and prepare a brief speech or presentation (5–10 minutes), with or without visuals, as your instructor
Presentations: Developing a Presentation; Collaboration:Team Projects [LO-2] Assume you have been invited to give an informative 10-minute talk on vacation opportunities in your home state or region.
Message 16.A: Analyzing the Structure of a Presentation[LO-1] You will have numerous opportunities during your studies to observe presentations by listening to your instructors or to guests invited
What are the possible consequences of ignoring the backchannel during a presentation to a public audience(such as at a convention)? [LO-4]
Letting go of the idea that you must be perfect can reduce your anxiety before a presentation. However, is it possible to create ethical problems by being too relaxed about your message and your
Can you prepare for an impromptu speech? Explain your answer. [LO-3]
What advice would you give to a colleague who always looks at her slides and very rarely makes eye contact when making a presentation? [LO-3]
What are the advantages and disadvantages of using lecterns? [LO-2]
Assume you are a news anchor for a television channel presenting election results from different states or districts as well as tweets from your viewers. Would a linear or a nonlinear presentation be
What is the backchannel? [LO-4]
What can speakers do to maintain control during the question-and-answer period of a presentation? [LO-3]
Why should you concentrate on the audience when making your presentation? [LO-3]
How does the delivery method of impromptu speaking differ from the delivery method of speaking from notes? [LO-3]
Why is it a good idea to practice your presentation in the venue, if possible, before delivery? [LO-3]
Why might your credibility need to be established initially?[LO-2]
For what reasons should you keep your presentation scope limited? [LO-1]
How do linear and nonlinear presentations differ? [LO-1]
Why should you know your audience’s the state of mind? [LO-1]
What skills do business presentations give you the opportunity to practice and demonstrate? [LO-1]
Producing Formal Reports [LO-4] One aspect of producing a formal report is writing a concise executive summary that allows the reader to understand the outline of the report before reading it. Find a
Distributing Reports; Communication Ethics: Resolving Ethical Dilemmas [LO-4], Chapter 1 You submitted what you thought was a masterful report to your boss more than three weeks ago. The report
Completing: Producing Formal Reports [LO-4] You are president of the Friends of the Library, a not-forprofit group that raises funds and provides volunteers to support your local library. Every
Distributing Reports; Communications Ethics: Resolving Ethical Dilemmas [LO-1], Chapter 1 Your organization is in the unfortunate position of having to cut its costs because sales and profits have
Message Strategies: Informational Reports [LO-1]Review a long article in a business magazine (print or online). Highlight examples of how the article uses headings, links (if online), transitions,
Message Strategies: Informational Reports [LO-1]Imagine that you and a classmate are helping Linda Moreno prepare her report on Electrovision’s travel and entertainment costs (see the Report
Is an executive summary a persuasive message? Explain your answer. [LO-4]
If a company receives a solicited formal proposal outlining the solution to a particular problem, is it ethical for the company to adopt the proposal’s recommendations without hiring the firm that
A colleague asks you to review a proposal he is writing which makes a recommendation that, although workable, is complicated and poorly presented. You have a simpler recommendation that would work

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