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business
business communication today
Questions and Answers of
Business Communication Today
What is the meaning and the importance of framing a shot? [LO-6]
How does the three-step communication process adapt to the production of videos? [LO-6]
How and why should a visual be referenced? [LO-5]
Why is design important when using visuals to illustrate text? [LO-5]
What improves the effectiveness of pie charts? [LO-3]
How can you use a line chart to predict future data changes? [LO-3]
When would a table be more useful than a chart to illustrate data? [LO-3]
What are the “five Cs” to consider when deciding which points to illustrate? [LO-2]
Why is simplicity important in business visuals? [LO-1]
Media Skills: Microblogging [LO-5] Choose a product you purchased recently or something you’re considering purchasing. Compose a three-tweet sequence that(1) introduces the product, (2) lists two
Media Skills: Microblogging [LO-5] Please complete this exercise with a class colleague. Your instructor has asked for some help in using a microblog to help attract students to the course she
Media Skills: Blogging [LO-4] Working with a colleague plan a blog which will be restricted to your class members only. The blog subject can be anything related to the subject of your course.
Media Skills: Blogging, Creating a Businesslike Tone;Mobile Skills [LO-4] The members of the project team you lead have enthusiastically embraced blogging as a communication medium. Unfortunately, as
Media Skills: Social Networking [LO-2] Joining an ongoing social media conversation, such as a comment thread on Facebook, requires a delicate touch if you work for a company that has a commercial
Media Skills: Social Networking [LO-2] Pick a company in any industry that interests you. Imagine you are doing strategic planning for this firm, and identify one of your company’s key competitors.
Message 8.C: Improving the Effectiveness of a Wiki Article [LO-6] To access this wiki exercise, go to real-timeupdates.com/bct14, select Student Assignments, then select Chapter 8, Message 8.C.
Message 8.B: Revising Web Content with a “You”Attitude [LO-6] To access this wiki exercise, visit real-timeupdates.com/bct14, select Student Assignments, then select Chapter 8, Message 8.B.
Message for Analysis 8.A: Media Skills: Blogging, Creating a Businesslike Tone [LO-4] Revise this blog post based on what you’ve learned in this chapter.[headline]We’re DOOMED!!!!![post]I was at
Having set up, and productively maintained, a microblog, you have been using hashtags successfully for some time.However, after a product recall following a manufacturing fault, your organization has
In relation to microblogging, what advice would you give to an organization that wants to reach a wider online audience for its website and online shop? [LO-5]
If one of the benefits of blogging and microblogging is the personal, intimate style of writing, is it a good idea to limit your creativity by adhering to conventional rules of grammar, spelling, and
Is leveraging your connections on social networks for business purposes ethical? Why or why not? [LO-2]
Can your company stay in control of its messages if it stays off social media? Why or why not?
Why is it important to abandon traditional notions of ownership when writing on a wiki? [LO-6]
For business purposes, how should microblogging be included as a part of overall communication? [LO-5]
what are the challenges for businesses using Twitter? [LO-5]
How would the creation of an active blog help improve the engagement of employees in a workplace? [LO-4]
Why should information be updated quickly in a blog?[LO-4]
What is content curation? [LO-3]
What does it mean to anchor your social media presence in a hub? [LO-2]
How have social media tools spurred the growth of communities of practice? [LO-2]
Why are straightforward, informative headlines better for social media than headlines with witty wordplay? [LO-1]
Media Skills: Podcasting, Planning: Outlining Your Content [LO-5] You began recording a weekly podcast to share information with your large and far-flung staff.After a month, you ask for feedback
Media Skills: Web Writing, Planning: Outlining Your Content [LO-4] Find the website of a small company or nonprofit organization; make sure it is a fairly small and simple website. Identify all the
Media Skills: Messaging, Creating a Businesslike Tone[LO-3] Your firm, which makes professional-grade paint sprayers, uses messaging extensively for internal communication and frequently for external
Media Skills: Email [LO-2] The following email message contains numerous errors related to what you’ve learned about planning and writing business messages. Using the information it contains, write
Media Skills: Writing Email Subject Lines [LO-2] Using your imagination to make up whatever details you need, revise the following email subject lines to make them more informative:a. New budget
Collaboration: Working in Teams; Planning: Selecting Media [LO-1] Chapter 2 For each of these message needs, choose a medium that you think would work effectively and explain your choice. (More than
Message 7.B: Media Skills: Podcasting, Planning: Outlining Your Content [LO-5] To access this message, visit realtimeupdates.com/bct14, select Student Assignments then Chapter 7, Message 7.B to
Message for Analysis 7.A: Media Skills: IM, Creating a Businesslike Tone [LO-3] The following instant messages caused offence to the recipient. Please rewrite them in a more business-like tone.1. Get
Imagine that you’ve been on the job for two or three decades, and you’ve amassed a deep store of leadership wisdom during the years. You’d like to share your wisdom with your 800 employees in a
Your company’s webmaster has become a big fan of tagging, the practice of identifying web content with category labels to make it easy to later retrieve all the content on a particular topic. She
Having joined a new organization, one of your responsibilities is to ensure the company website is updated and provides visitors with a fresh and modern image that is easy to read. The website was
What should be considered when composing the subject line for an email? [LO-2]
You have just received an email as a result of being copied in on a message from a colleague and discover that it is part of an ‘email trail’ of at least ten messages, which consist of the
What are three innovative ways you could optimize your college’s website for mobile devices? [LO-1]
What are the advantages of using podcasts for communication, when you have planned them carefully and considered who will be listening? [LO-5]
Why is it important to have a long-term, sustainable purpose in mind before you launch a podcast channel?[LO-5]
Why should acronyms be used carefully? [LO-3]
Should you ever plan a messaging exchange? Explain your answer. [LO-3]
Why can messaging systems prove to be a security risk?[LO-3]
Why are subject lines important in email messages?[LO-2]
What benefits do social networks offer in internal and external business communications? [LO-2]
What are the situations in which a printed memo or letter might be preferable to a digital message? [LO-1]
How do your typeface selections help determine the personality of your documents and messages? [LO-4]
How does varying the length of one’s sentences improve the flow and readability of business documents? [LO-2]
Proofreading [LO-5] Proofread the following email message and revise it to correct any problems you find:Our final company orrientation of the year will be held on Dec.20. In preparation for this
Communication Ethics: Making Ethical Choices; Media Skills: Blogging [LO-3], Chapter 8 The time and energy required for careful revision can often benefit you or your company directly, such as by
Completing: Designing for Readability; Media Skills:Blogging [LO-4], Chapter 8 Compare the home pages of Bloomberg (www.bloomberg.com) and MarketWatch(www.marketwatch.com), two websites that cover
Editing for Clarity (Camouflaged Verbs) [LO-3] Rewrite each sentence so that the verbs are no longer camouflaged:a. Adaptation to the new rules was performed easily by the employees.b. The assessor
Editing for Clarity (Sentence Structure) [LO-3] Rearrange the following sentences to bring the subjects closer to their verbs:a. Trudy, when she first saw the bull pawing the ground, ran.b. It was
Editing for Clarity (Noun Sequences) [LO-3] Rewrite the following sentences to eliminate the long strings of nouns:a. The focus of the meeting was a discussion of the bank interest rate deregulation
Editing for Clarity (Dangling Modifiers) [LO-3] Rewrite these sentences to clarify the dangling modifiers:a. Full of trash and ripped-up newspapers, we left Dallas on a plane that apparently hadn’t
Editing for Clarity (Awkward References) [LO-3] Revise the following sentences to delete the awkward references:a. The vice president in charge of sales and the production manager are responsible for
Editing for Clarity (Parallelism) [LO-3] Revise these sentences to present the ideas in parallel form:a. Mr. Hill is expected to lecture three days a week, to counsel two days a week, and must write
Editing for Clarity (Indefinite Starters) [LO-3] Re-write the following sentences removing the indefinite starters:a. It seems that a fault in the starter mechanism caused intermittent problems in
Editing for Clarity (Hedging) [LO-3] Rewrite these sentences so that they no longer contain any hedging:a. It would appear that someone apparently entered illegally.b. It may be possible that
Editing for Conciseness (Unnecessary Modifiers) [LO-3]Re-write the following sentences to remove unnecessary modifiers:a. The new offices were built using modern, contemporary design features
Editing for Conciseness (Lengthy Phrases) [LO-3] Revise to condense these sentences to as few words as possible:a. We are of the conviction that writing is important.b. In all probability, we’re
Editing for Conciseness (Lengthy Phrases) [LO-3]Rephrase the following in fewer words:a. In the near futureb. In the event thatc. In order thatd. For the purpose ofe. With regard tof. It may be that
Editing for Conciseness (Lengthy Phrases) [LO-3] Use infinitives as substitutes for the overly long phrases in these sentences:a. For living, I require money.b. They did not find sufficient evidence
Editing for Conciseness (Long Words) [LO-3] Revise the following sentences using shorter, simpler words:a. My antiquated PC is ineffectual for solving sophisticated problems.b. It is imperative that
Editing for Conciseness (Unnecessary Words) [LO-3]Delete the unnecessary words from the following phrases:a. Diversity of differences.b. Always perpetual.c. A large volume of space.d. Measured in
Revising for Readability (Sentence Length) [LO-2] Break the following sentences into shorter ones by adding more periods, and revise as needed for smooth flow:a. The next time you write something,
Revising for Readability (Sentence and Paragraph Length)[LO-2] Rewrite the following paragraph to vary the length of the sentences and to shorten the paragraph so it looks more inviting to
Evaluating the Work of Other Writers [LO-1] Write a 300 word summary of the value of proof-reading (LO-5) for your class. Swap your work with a colleague and revise each other’s work following
Message for Analysis 6.C: Evaluating the Work of Another Writer [LO-1]To access this message, visit realtimeupdates.com/bct14, select Student Assignments, then select Chapter 6, Message 6.C. Download
Message for Analysis 6.B: Designing for Readability[LO-4] To access this message, visit real-timeupdates.com/bct14, select Student Assignments, then select Chapter 6, Message 6.B. Download and open
Message for Analysis 6.A: Revising to Improve Readability[LO-2]Analyze the strengths and weaknesses of this message, then revise it so that it follows the guidelines in Chapter 4 through Chapter 6:As
How does the need for security and confidentiality affect the choice of medium for message distribution? [LO-6]
Why might writing in smaller ‘chunks’ be valuable on social media platforms? [LO-4]
Why should you limit the number of typefaces and type styles in most business documents? [LO-4]
How does careful revision reflect the “you” attitude?[LO-1]
How would costs affect the distribution of a brochure through mail as a hard copy and via electronic devices like a computer? [LO-6]
What do you think are the main reasons for careful proofreading of a formal document? [LO-5]
Why is proofreading an important part of the writing process? [LO-5]
Why is proofreading important? List the elements that render it successful. [LO-5]
What are hedging sentences and why should they be avoided unless truly necessary? [LO-3]
What is the effect of excessive hedging in a sentence?[LO-3]
What functions do headings serve? [LO-2]
What are identified as three important functions of headings and subheadings? [LO-2]
What are your two primary responsibilities when editing or revising the work of another writer? [LO-1]
What are the three main tasks involved in revising a business message? [LO-1]
Lessening the size of the workforce in order to take into account the lowering of demand in the retail sector proved to be quite a good idea.
The concept of decreasing the capacity of the tank in order to save on heating bills was bad thinking.
We think it is in our best interest to increase our production capability so that we can fulfill future orders.
The increase in numbers of people working on the manufacturing lines helped to push up production rates.
I wrote a good set of minutes for the meeting, which was pulled together with not much time allowed to get ready.
Writing: Creating Effective Sentences: Media Skills: Social Networking [LO-4], Chapter 8 If you are interested in business, chances are you’ve had an idea or two for starting a company. If you
Writing: Using Plain Language; Communication Ethics:Making Ethical Choices, [LO-3], Chapter 1 Your company has been a major employer in the local community for years, but shifts in the global
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