Your companys webmaster has become a big fan of tagging, the practice of identifying web content with

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Your company’s webmaster has become a big fan of tagging, the practice of identifying web content with category labels to make it easy to later retrieve all the content on a particular topic. She thinks tags are so powerful, in fact, that there is no longer any need to organize a website in any conventional, structured way. By using tag filtering, she claims, people can find whatever they need. In an email message, explain to her why information architecture is still necessary. [LO-2], [LO-4]

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Business Communication Today

ISBN: 9781292215341

14th Global Edition

Authors: John V. Thill, Courtland Bovee

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