Media Skills: Social Networking [LO-2] Pick a company in any industry that interests you. Imagine you are doing strategic planning for this firm, and identify one of your company’s key competitors. (Hint: You can use the free listings on www.hoovers.com to find several top competitors for most medium-size and large companies in the United States.) Now search through social media sources to find three strategically relevant pieces of information about this competitor, such as the hiring of a new executive, the launch of a major new product, or a significant problem of some kind. In a post on your class blog, identify the information you found and the sources you used.

(If you can’t find useful information, pick another firm or try another industry.)