Fundamentals: Analyzing Communication Effectiveness [LO-4] Imagine you have to prepare a teaching exercise on online learning tools

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Fundamentals: Analyzing Communication Effectiveness

[LO-4] Imagine you have to prepare a teaching exercise on online learning tools for two groups of people—

your classmates and a group of tutors from a different faculty to yours. Using the five principles to consider how audiences receive a message, analyze the two types of audience groups and make recommendations on the approach, medium, and design for delivering the exercise to each group. Discuss the reasoning for your ideas, highlighting any differences that may be evident.

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Business Communication Today

ISBN: 9781292353142

15th Global Edition

Authors: Courtland Bovee, John Thill

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