Imagine that you are responsible for the launch of a product into at least two other markets
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Imagine that you are responsible for the launch of a product into at least two other markets with very different cultures from your own. What reasons can you identify for studying the different cultures of the two new markets?
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Related Book For 
Business Communication Today
ISBN: 9781292215341
14th Global Edition
Authors: John V. Thill, Courtland Bovee
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