Planning a Research Project [LO-1] Your organization manufactures personal hygiene products such as scrubbing brushes, synthetic sponges, toothbrushes, and backscrubbers.

In an attempt to extend its sales, the organization wants to find out if it is worth producing a child’s range. Create a list of what you might need to research, paying particular attention to the following points:

• Your main competitor makes and sells a child’s range, but you’ve heard it does not sell well.

• The organization has very little existing knowledge and experience of marketing these products for children.

• Gaining access to financial and demographic data concerning this market is relatively easy, but the child’s perspective is harder to find.