Planning: Analyzing the Situation, Selecting Media;

Media Skills: Email [LO-2], [LO-4], Chapter 11 A large and successful organization has suffered a drop in sales for a sustained period during a period of economic decline.

This has resulted in several stages of concern and action by the board of the organization. In the first instance, they informed their large workforce that the economy was causing difficult operating conditions and so a reduction in waste was required. While this did help initially, later on it became necessary to inform employees about intended redundancies. Summarize the reasons why an email to employees might be an appropriate choice for the first instance and not so for the second and submit your report to your instructor.