You’ve been assigned the project of videotaping a newemployee welcome message by your company’s vice president of human resources. You have top-notch equipment, attractive locations, and a solid script.

There’s just one problem: This executive is uncomfortable speaking on camera, and your first few shots are full of awkward gestures and nervous vocal tics. Assuming there isn’t time for the executive to see a public speaking coach, how might you rethink your approach to the project in order to produce the most compelling video?

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