1. Language. Have I represented the product or event using clear, straight- forward language, taking care not...

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1. Language. Have I represented the product or event using clear, straight-

forward language, taking care not to make exaggerated claims? Is the language truthful? Can the product be taken at face value?

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Effective Business Communications

ISBN: 9780070443983

7th Edition

Authors: Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas

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