12.13 Planning Research at the Prestigio (LO12.2, LO12.3, LO12.5, LO12.6)

A. Assume the role of Jeff Anderton and conduct research about green meetings. Specifically, your assignment is to identify best practices for green meetings from the perspective of vendors, compare marketing approaches, and evaluate the strategic and financial importance of offering green meetings. Do the following: Write three specific research objectives.

B. Explain strategies for collecting research for each objective.

C. Write three research questions that you could ask conference attendees that would help you understand what consumers think about green meetings.

D. Identify three online sources about green meetings. Evaluate each in terms of the following: reliability, relevance, adaptability, expertise, and biases.