2. You is more desirable than I or we in most instances. Readers like to see benefits....
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2. “You” is more desirable than “I” or “we” in most instances.
Readers like to see benefits. Be sure benefits are a prominent part of the message.
Consciously use positive words; readers will react more favorably.
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Related Book For
Effective Business Communications
ISBN: 9780070443983
7th Edition
Authors: Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas
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