A. Compare Bryan’s less effective and more effective requests for a new server in Figures 9.2 and 9.3. Identify three ways in which Bryan improved the message.

B. How do you think the more effective message will impact work outcomes?

C. How do you think the more effective message will impact workplace relationships?

D. What two changes could you make to improve the more effective example?

Figures 9.2 and 9.3

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smith & smith advertising Software From: Bryan Atkins To: Andrea Johansen Mon, July 24, 2020 REQUEST is difficult to find. Nondescriptive SUBJECT LINE. Hey Andrea. We need to make some purchases that will help our marketing analysts do their jobs more efficiently. Currently, they use Excel and free social analytics programs to engage in a variety of analysis of our online marketing campaigns. I recommend we purchase more sophisticated statistical software in order for our analysts to create more reliable analysis. This analysis will lead to developing more targeted, effective online campaigns that improve click-through and purchase rates. This will help with customer retention and marketing to prospects. I recommend the purchase of IBM SPSS Modeler. We will need three licenses for our three marketing analysts. In addition, with this investment in the software, I recommend we also invest in relatively inexpensive online training so they can make the most of the software. Altogether, this will cost approximately $10,000, which will be well worth it. Let me know what you think. Best, Bryan NAVIGATION IS challenging: one paragraph of 150 words. RATIONALE is generic and vague.