A. Select a student club of interest to you. You may already be a member or you may know little about the club. In any case, write a message to encourage other students to join. Describe benefits that membership brings and specific steps for joining the club or learning more about it.

B. In a separate message, describe the students you are targeting;

reasons for resistance among these students, how your message appeals to this group, and the mix of communication channels you’ll use to distribute the message. Address the message to the president of the club.