After receiving an extremely negative review on TripAdvisor, a popular restaurant posted in a resort area this response: “La Brochette Restaurant’s personnel is positive that this review is suspicious and written by the next door competition because we recognized the reviewer’s email address. We will appreciate if this malicious and false review could be removed. La Brochette Restaurant gives top priority to the quality of its food and service every day.”135 TripAdvisor posted the response but left the negative review on the site.

Do you think this is an appropriate and ethical way for TripAdvisor to handle this situation or would you recommend a different approach? [Related to the Ethics feature on page 242]