Assume the role of Haniz Zogby (see Chapter 10). Based on the information in Chapter 10, create a presentation to university students to persuade them to join Better Horizons Credit Union. You could base part of the presentation on Figure 10.7.

prepare five- to ten-minute presentations.
Make sure you first identify your key messages and analyze your audience based on information in the textbook. Create a clear and compelling preview, view, and review (see Chapter 14). If directed by your instructor, create electronic slide presentations.

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More Effective External Persuasive Message Based on Logical Appeals BETTER HORIZONS CREDIT UNION Est. 1937 When You Join Better Horizons Credit Union, You're Not a Customer-You're an Owner Eight Reasons to Join Better Horizons Credit Union Gains ATTENTION. Did you know that average credit union members save $400 per year compared to bank customers? The basic difference between credit unions and banks is that credit union members own and control their credit unions whereas bank account holders have no stake or control in their financial institutions. As a nonprofit, member-controlled financial institution, Better Horizons can provide you with higher rates on savings accounts, better terms on loans, and lower fees. Consider some of the following reasons to join Better Horizons and start saving today: 1. You come first. You are not just a customer; you are an owner and member. That means you have a voice in how the credit union is run. You can serve on committees and even be elected to the Board of Directors. 2. You pay lower rates on car loans. You can get car loan rates that are between 1.5 and 1.75 percentage points lower than at any of the banks in town. Consider the savings: On a 4-year $15,000 new car loan: You save about $680. On a 4-year $5,000 used car loan: You save about $200. Provides a NEED and SOLUTION. 3. You pay lower rates on unsecured loans. You can get unsecured loans for unforeseen expenses at much lower rates at credit unions than banks. On average, unsecured loans are a full 2 percentage points lower than any bank. Consider the savings: On a 3-year $15,000 unsecured loan: You save about $640. On a 3-year $5,000 unsecured loan: You save about $215. 4. You can get mortgages more conveniently and at lower costs. 5. You can get mortgages approved within one business day at Better Horizons. Provides RATIONALE. On a 30-year mortgage, you can get a rate as low as 5.31 percent compared to rates of 5.35 to 5.42 percent at competitor banks in town. For a $200,000 mortgage, that amounts to a savings of between $1,800 and $4,900 over the course of the loan. You can get closing costs that average $1,900 compared to between $2,800 and $3,000 at competitor banks. You earn higher interest on your checking and savings accounts. Currently, you earn between .3 and .5 percentage points more interest than at any bank in town. That can add up fast. For an account with an average of $5,000, that will bring you an extra $15 to $25 per year.