B. Explain how the tone and style of persuasive messages impact their persuasiveness. Specifically, address how personal
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B. Explain how the tone and style of persuasive messages impact their persuasiveness. Specifically, address how personal touch, action-oriented language, confidence, choice, and positivity affect how message recipients respond.
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Related Book For 
Business Communication Developing Leaders For A Networked World
ISBN: 9781260088342
4th Edition
Authors: Peter Cardon
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