If a company cant predict every specifi c calamity that might occur, does it still make sense

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If a company can’t predict every specifi c calamity that might occur, does it still make sense to have a crisis plan? Why or why not? [LO-6]

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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