Media richness is a measure of a. A mediums ability to use more than one informational cue,

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Media richness is a measure of

a. A medium’s ability to use more than one informational cue, facilitate feedback, and establish personal focus

b. A medium’s ability to use more than one informational cue, limit destructive feedback, and establish personal focus

c. How expensive the delivery options are likely to be, particularly for large or geographically dispersed audiences

d. How much total employee cost is involved in creating messages using a particular medium

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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