Message Strategies: Marketing and Sales Messages (Customer Benefi ts) [LO-3] Determine whether the following sentences focus on

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Message Strategies: Marketing and Sales Messages (Customer Benefi ts) [LO-3] Determine whether the following sentences focus on features or benefi ts; rewrite as necessary to focus all the sentences on benefi ts.

a. All-Cook skillets are coated with a durable, patented nonstick surface.

b. You can call anyone and talk as long as you like on Saturdays and Sundays with our new FamilyTalk wireless plan.

c. With 8-millisecond response time, the Samsung LN-S4095D 40-inch LCD TV delivers fast video action that is smooth and crisp.

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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