Message Strategies: Persuasive Business Messages; Collaboration:

Team Projects [LO-2] With another student, analyze the persuasive email message to Eleanor Tran at Host Marriott ( Figure 10.3 ) by answering the following questions:

a. What techniques are used to capture the reader’s attention?

b. Does the writer use the direct or indirect organizational approach? Why?

c. Is the subject line eff ective? Why or why not?

d. Does the writer use an emotional or a logical appeal?
Why?

e. What reader benefi ts are included?

f. How does the writer establish credibility?
g. What tools does the writer use to reinforce his position?