Message Strategies: Persuasive Business Messages, Marketing and Sales Messages: Media Skills: Email [LO-2],

[LO-3] Compose eff ective subject lines for the following persuasive email messages:

a. A recommendation was sent by email to your branch manager to install wireless networking throughout the facility. Th e primary reason is that management has encouraged more teamwork, but teams oft en congregate in meeting rooms, the cafeteria, and other places that lack network access—without which they can’t do much of the work they are expected to do.

b. A message to area residents, soliciting customers for your new business, “Meals à la Car,” a carryout dining service that delivers from most of the local restaurants.

All local restaurant menus are on the Internet. Mom and Dad can dine on egg rolls and chow mein while the kids munch on pepperoni pizza.

c. An email message to the company president, asking that employees be allowed to carry over their unused vacation days to the following year. Apparently, many employees canceled their fourth-quarter vacation plans to work on the installation of a new company computer system.

Under their current contract, vacation days not used by December 31 can’t be carried over to the following year.