percent of consumers who read a companys response to an online review change their opinion of the
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percent of consumers who read a company’s response to an online review change their opinion of the company.134 Explain why a company’s response to a review is often more influential than the review itself.
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Business Communication Polishing Your Professional Presence
ISBN: 9780133863307
3rd Edition
Authors: Barbara G. Shwom, Lisa Gueldenzoph Snyder
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