Planning: Analyzing the Situation; Media Skills: Electronic Presentations [LO-2] Go to the PepsiCo website, at www.pepsico.com , and locate the latest annual report.

Read the annual report’s letter to shareholders. Who is the audience for this message? What is the general purpose of the message? What do you think this audience wants to know from the chairman of PepsiCo? Summarize your answers in a one-page report or fi ve-slide presentation, as your instructor directs.