Th e fi nal phase of the AIDA method a. Provides in-depth information to help generate interest

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Th e fi nal phase of the AIDA method

a. Provides in-depth information to help generate interest

b. Reduces resistance by increasing the audience’s desire

c. Calls for action

d. Captures the audience’s attention

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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