Which of the following is a good way to build desire using the AIDA approach? a. Explain

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Which of the following is a good way to build desire using the AIDA approach?

a. Explain how the proposed change will help your audience.

b. Reduce resistance by addressing objections the audience might have.

c. Explain complex ideas or products in more detail.

d. Do all of the above.

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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